Making a logo the amateur (?) way

Unfortunately, I didn’t have much time to dedicate to a logo for a project me, Aaron Moran and Marco Dollman are finishing up. A graphic novella called Earthtale. So, you take what you have on the table. And what I had was some wool.




Steadier and prettier than my handwriting. And it’s a bit sad that’s actually the truth.

Then, some digital combining and tweaks.


Cleaning up a bit, and adding the tail. Wordplay at its tabloid best.


Final organic details, some cracks. Lifted off a leaf.


And this becomes the end result for now:


You could, and most probably will, argue that readability is of utmost importance when it comes to a logo. I agree. Most of the time. But, hey, it’s got the word sex on there. Sex always trumps readability.

We’ll reveal pages and more on the project in a few weeks.

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